UKVIA：随着封锁的放松，如何保持购物者的信心
核心提示：UKVIA：随着封锁的放松，如何保持购物者的信心
电子烟专卖店正准备再次营业，英国电子烟工业协会正在敦促商店在接下来的几周内严格遵循政府的指导。UKVIA主管John Dunne表示：“到目前为止，电子烟行业在遵循政府指导方针方面堪称典范，在许多情况下，其实还超越了它的标准。对于电子烟行业，当务之急是，电子烟商店必须完全遵守其他已发行零售指导。这样一来，它将为消费者提供进到电子烟商店消费的信心，并将帮助电子烟零售业尽快站起来。”Dunne还说，他预计在未来几周内，将有大量的薄荷醇烟民转向使用电子烟。上个月，UKVIA成员电子烟俱乐部发表研究表明，在薄荷醇禁令实施后，有39％的吸烟者可能戒烟，而18％的吸烟者转移到了电子烟类别。据估计，英国目前有130万薄荷醇吸烟者，这可能意味着将近四分之一的新电子烟客户。Dunne说：“我从业界得到的早期反馈是，他们已经看到消费者对薄荷醇电子烟产品的兴趣上升了，一旦未来几个月业务恢复正常，这很可能会加速。我们预计，一旦商店再次营业，薄荷醇烟民将渴望获得针对他们可用的薄荷醇电子烟产品的专业建议，这将进一步推动这一转变。”
UKVIA: How to keep shopper confidence as lockdown easesThe UK Vaping Industry Association is urging stores to follow government guidance in the weeks ahead as vape specialist stores prepare to open their Doors again.John Dunne, director of the UKVIA said: “The vaping industry on the whole has been exemplary in following government guidance to date, indeed GOINg beyond it in many cases, and it’s imperative for the sector that vape shops fully suBSCribe to additional retail guidance that has been issued. By doing so it will give consumers the confidence they need to visit vape stores and will help the vaping retail sector get back on its feet as quickly as possible.”Dunne also said he was expecting significant numbers of menthol smokers to switch to vaping in the coming weeks. Last month on UKVIA member, Vape Club, published research suggesting 39% of smokers were likely to quit in the afterMATh of the menthol ban with 18% moving over to the vape category.With an estimated 1.3 million current menthol smokers in the UK this could translate to nearly a quarter of a million new vape customers.Dunne said: “Early feedback that I’ve had from the industry is that they are already seeing interest levels in menthol vape products rising and that’s likely to accelerate once business gets back to normal over the next few months. We predict that once stores are open again menthol smokers will be keen to gain specialist advice on the menthol vape products available to them which will drive the switchover further.”
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